Nonni's Food Company News

May 23rd, 2006 - NEW YORK STYLE® UPDATES PITA CHIPS’ PACKAGING TO CREATE CONTINUITY FOR PRODUCT LINE

TULSA, Okla - - (BUSINESS WIRE) - - New York Style® brand, a leader in premium deli snacks and a brand of Nonni’s Food Company, announces updated package graphics for its rapidly growing Pita Chips line (Garlic, Sea Salt, Maple Cinnamon and Spicy Mediterranean).  At the same time, New York Style® is introducing a new ‘ALL NATURAL’ Whole Wheat Pita Chip to satisfy consumers’ growing demand for whole grain products.

The new graphic look dramatically improves in-store impact through the introduction of a consistent product line color.  In addition, the new look reinforces the brand, strengthens flavor differentiation and more clearly emphasizes New York Style® brand as a healthy snack alternative.  These updates allow consumers to easily identify New York Style® Pita Chips on-shelf and easily distinguish one flavor to the next.  As always, New York Style® Pita Chips are packed in resealable, zip pouches to assure consumers get a great-tasting, fresh chip everytime.

In addition to the new graphics, New York Style® brand announces the introduction of new ‘ALL NATURAL’ Whole Wheat Pita Chips to support consumer interest and demand for whole grains and natural items.  This new whole grain item is a great addition to the New York Style® brand line of baked, healthier snacking alternatives.  The USDA has recently emphasized the need to add more whole grains to a healthy diet, and now New York Style® Pita Chips can help consumers do that with all of the great taste they expect from New York Style® brand

Consumers have trusted New York Style® to deliver authentic quality and great taste for over 25 Years.  New York Style are the fastest growing pita chip line in the Deli Snack category with sales growth of over 194%.  New York Style® Pita Chips are made from real pita bread, baked by a third-generation pita baker in New York City. They are sliced and baked a second time for a hearty crunch, and then seasoned to provide an all-around delicious flavor. New York Style® Pita Chips are perfect with dips and spreads or straight out of the bag.

About Nonni’s Food Company

Founded in 1988, Nonni’s is North America’s leading manufacturer and supplier of biscotti cookies and other specialty baked good products, including bagel chips, pita chips, melba toast, crackers, croutons and bread crumbs.  Products are marketed under Nonni’s, New York Style, Old London, Devonsheer, and Mamma Says brands and are sold through grocery, club store, food service and other distribution channels.  Additional information about Nonni’s Food Company and New York Style® is available at www.nonnisfoods.com and www.newyorkstyle.com, respectively.

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