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 Nonni's Food Company News
October 9th, 2006 
Tulsa, OK. (October 9th, 2006) – Nonni’s Food Company, makers of Nonni’s Biscotti, announced two new additions to their biscotti line: Strawberry & Yogurt and Turtle Pecan. With sales up 43 percent in 2006*, the newest products will help Nonni’s continue to lead the biscotti segment as more than just an afternoon snack. These new products come just a year after the introduction of two additional varieties (Toffee Almond, Limone). “We’re actively listening to consumers in the marketplace and are dedicated to providing them with the varieties and flavors they crave,” said Matt Duffy, Marketing Manager for Nonni’s Food Company. “What we have learned is that biscotti offers incremental growth potential within the stagnant cookie category because it fits more snacking occasion than traditional cookies.” The unique texture and flavor variety of Nonni’s Biscotti provides consumers with a treat throughout the day. Whether a perfect compliment to the morning cup of coffee or a tasty afternoon snack, consumers use Nonni’s Biscotti more times during the day. Studies have shown more than 50 percent of biscotti is consumed in the morning hours, versus five-percent to ten-percent for traditional cookies**. In a category crowded with brands competing for attention, each flavor of Nonni’s Biscotti appeals across consumer lines. The Originali, Cioccolati and Decadance flavors meet the needs of core biscotti consumers, and have continued to grow at 30 percent even after five years of distribution**. Likewise, the Strawberry & Yogurt and Limone reach out to the breakfast groups, while Toffee & Almond and Turtle Pecan appeal to the afternoon snack crowd seeking a candy-based fix. On Trend with Consumer Demand Consumers are smarter than ever when it comes to their own buying habits and prefer to purchase products that complement their daily lifestyles. And, Nonni’s Biscotti provides a much healthier morning or afternoon snack compared to donuts, chocolate or candy bars. In today’s health-conscious and on-the-go society, each individually wrapped biscotti is limited to 90-110 calories and contains natural ingredients including almonds, dark chocolate and real fruit. With the addition of the two newest varieties, Nonni’s Biscotti now comes in seven original recipes, including: Originali (blending almonds with a hint of anise), Cioccolati (Originali dipped in gourmet bittersweet chocolate), Decadence (chocolate almond cookie dipped in bittersweet chocolate), Limone (lemon dipped in white icing), Toffee Almond (filled with bits of toffee and dipped in milk chocolate), Turtle Pecan (filled in caramel, dipped in milk chocolate) and Strawberry & Yogurt (filled with real strawberries and dipped in yogurt). About Nonni’s Food Company Founded in 1988, Nonni’s is North America’s leading manufacturer and supplier of biscotti cookies and other specialty baked good products, including bagel chips, pita chips, melba toast, crackers, croutons and bread crumbs. Products are marketed under Nonni’s, New York Style, Old London, Devonsheer, and Mamma Says brands and are sold through grocery, club store, food service and other distribution channels. Additional information about Nonni’s Food Company and New York Style is available at www.nonnisfoods.com and www.newyorkstyle.com, respectively. * AC Neilsen latest 26 weeks ending May 2006 |
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