Nonni's Food Company News

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Abi O’Donnell
abigailo@domehk.com
(312) 255-1200

OLD LONDON® REBRANDS PRODUCT LINE
Products Receive an Updated Brand Image to Meet Consumer Trend

Tulsa, OK (March 15, 2007) – Old London® announced today the launch of a new branding campaign for all of their snack varieties. The nationally-known brand decided to contemporize their look and feel in response to research illustrating its growing health-oriented, young, female consumer base. Old London’s website, packaging and in-store promotional items recently launched and have started receiving consumer and retail praise.

“Old London is a well-known, respected brand leader,” said Chris Gunsch, director of marketing for the Old London brand.  “We found that our consumer base was rapidly expanding to include a younger demographic. Our research showed that Old London snacks provide these consumers with the great crunch and texture they are looking for, without the guilt.”

The Old London brand modernized its packaging to highlight the nutritional aspects and health benefits of their products. Throughout 2007, the brand will increase promotional support and significantly increase the number of in-store displays, in order to grab shoppers’ attention and encourage sales.

With today’s growing consumer interest in healthy eating alternatives to traditional foods, Old London brings a number of new options to the table. The product line offers great healthy snack options, because all of the Old London varieties have no trans fat, no cholesterol and are low in fat and sugar.

Because of the size, satisfying crunch and consistency, Old London snacks are the perfect substitute for crackers or bread, making them ideal for a snack or light meal. They also provide a healthier option for consumers to use in recipes that traditionally call for bread, crackers or even pie crust. This versatility gives the product line great positioning and potential to reach a wider variety of consumers.

Old London snack lines include Melba toast, Melba snacks, bagel chips, international toast, croutons, pita chips and waffle snacks. All of these products can be found at club, grocery and retail chains nationwide. For recipes and more information, visit the website at www.oldlondonfoods.com.

About Old London
Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba Company became part of the Old London Foods brand name to form a larger array of Melba products.  Old London Foods has over 20 different flavors available in Melba Toasts and Rounds. Old London, a brand you can trust for great flavor and consistent quality, carries a wide variety of crunchy taste-sensations. 

About Nonni’s Food Company
Founded in 1988, Nonni’s Food Company is also home to other premium quality brands including Nonni’s Biscotti, New York Style and Old London. The Nonni’s Biscotti brand uses the original family recipe including real eggs, butter and gourmet bittersweet chocolate that gives the biscotti a light, crunchy texture that is delicately sweet.  The New York Style snack line includes Bagel Crisps and Pita Chips; wholesome snacks that capture the tastes found in traditional New York City’s bakeries. Old London serves up great snacks and light lunches with its core melba toast products. More information can be found at http://www.nonnisfoods.com.

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