Nonni's Food Company News

DEC 1ST, 2005 - NONNI'S INTRODUCES NEW BISCOTTI PACKAGING AND IMPROVED FLAVOR LINEUP

Chicago, Ill.– Nonni’s biscotti, a product of Nonni’s Food Company, Inc. has introduced new packaging and improved flavors for its premium line of biscotti.

The recently updated packaging has been specifically designed with the consumer in mind. The contemporary new look includes a see through window that provides visibility of the biscotti to better communicate the great taste, delectable crunch and highlight the delicious cookie. The highly successful Club biscotti product was the impetus for creating greater visibility with the new packaging.

In addition to the design changes the new and improved packaging includes eight biscotti cookies, instead of six, delivering more eating occasions in the box. Nonni’s Biscotti comes in a variety of flavors including Originali, Cioccolati, Decadence, with the addition of new Limone and Toffee Almond flavors,and with special seasonal cookies available on a limited basis.

According to AC Nielsen scan data, biscotti is one of the fastest growing segments of the cookie category and Nonni’s brand is leading the way. While the overall cookie category was flat over the 26 weeks ending November 5, 2005, biscotti grew at 7.25% and Nonni’s at 19.4%.

“Biscotti is a delicious, healthy alternative to other treat and breakfast options such as muffins, donuts and most cookies, and the Nonni’s brand is Americas #1 choice.” said Tim Harris, Nonni’s CEO. “With the addition of several new flavors and the improved see through packaging we anticipate even greater sales in the coming months.”

Nonni’s Biscotti is sold primarily through grocery, club, food service, office supply and convenience stores. Nonni’s is the only branded biscotti sold in grocery stores from coast to coast and is sold in more coffee shops than all other biscotti combined. Nonni’s Biscotti meets consumer demand for high quality, healthier for you snacks and light meal alternatives.

About Nonni’s Food Company

Founded in 1988, Nonni’s is North America’s leading manufacturer and supplier of biscotti cookies and other specialty baked good products, including bagel chips, pita chips, melba toast, crackers, croutons and bread crumbs. Products are marketed under Nonni’s, New York Style, and Old London brands and are sold through grocery, club store, food service and other distribution channels. Additional information about Nonni’s is available at www.nonnisfoods.com.

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