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 Nonni's Food Company NewsOCT 21ST, 2005 - NONNI'S FOOD COMPANY ACQUIRES MAMMA SAYS Chicago, Ill.– Nonni’s Food Company, Inc. announces the acquisition of Mamma Says Biscotti – the original Italian fortune cookie from Mamma Sez, Inc. The Nonni’s acquisition includes the Mamma Says Biscotti business, a strategically located production facility in Ferndale, N.Y., and brings increased capacity to support continued dynamic growth of the biscotti segment and Nonni’s Brand (+24% - Nielsen 13 weeks 9/10/05).
Mamma Says products are sold primarily through club, food service, department stores and specialty outlets. World Gourmet Marketing LLC will continue to market and distribute Soy Crisps and the Sensible Portion line of healthy snacks. Nonni’s Food Company is the largest marketer and manufacturer of biscotti, bagel chips, melba toast and bread crumbs in North America. Marketed under the Nonni’s, New York Style brand, and Old London brand names, Nonni’s Food Company enjoys leading market shares for all three brands as it continues to meet consumer demand for high quality, healthier for you snacks and light meal alternatives. “The Mamma Says business is highly complementary and positions Nonni’s Food Company to better serve our customers and the growing demand for biscotti. Biscotti is one of the fastest growing segments of the cookie category and the Nonni’s brand is Americas #1 choice.” said Tim Harris, Nonni’s CEO. “In addition, this acquisition provides extended customer reach, needed capacity, and operating alternatives and efficiencies.” Nonni’s majority owner is Wind Point Partners, a private equity investment firm with offices in Chicago, Ill., and Southfield, Mich. Mark Burgett, Principal, Wind Point Partners agrees, “Mamma Says is a great fit for the Nonni’s brand and the acquisition is consistent with our strategy of creating value by leveraging existing investments with attractive add-on acquisitions in partnership with a top caliber CEO.” About Wind Point PartnersWind Point Partners is a private equity investment firm with offices in Chicago, Ill., and Southfield, Mich., that manages over $1 billion in capital. Wind Point focuses on partnering with top caliber CEOs to acquire solid middle market businesses with a clear path to value creation. Wind Point has successfully invested in more than 80 companies since 1984. Additional information about Wind Point Partners is available at www.windpointpartners.com.About Nonni’s Food CompanyFounded in 1988, Nonni’s is North America’s leading manufacturer and supplier of biscotti cookies and other specialty baked good products, including bagel chips, pita chips, melba toast, crackers, croutons and bread crumbs. Products are marketed under Nonni’s, New York Style, and Old London brands and are sold through grocery, club store, food service and other distribution channels. Additional information about Nonni’s is available at www.nonnisfoods.com. |
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The recently remodeled Mamma Says manufacturing facility provides state-of-the-art packaging capability and a strategic location in the northeast part of the US close to many key customers, and additionally provides a secondary manufacturing location for Nonni’s Biscotti. The local community will benefit as Nonni’s plans to significantly increase production and employment over the next 6-9 months and begin sourcing materials and transportation from local suppliers.